Revitalizing (RED)’s cultural presence

Laura Brown, as chair of the (RED) Creative Council, is leading a dynamic effort to reinvigorate (RED)’s presence in global culture. With her extensive background in fashion and media, Brown brings a fresh perspective to the organization, ensuring that its message remains relevant and compelling in an ever-evolving cultural landscape.

One of her key strategies is leveraging the power of storytelling to connect with new audiences. By collaborating with influential creatives, designers, and artists, Brown is helping (RED) craft campaigns that not only raise awareness but also inspire action. These partnerships infuse (RED)’s mission with a sense of urgency and creativity, making it more engaging for a modern audience.

Brown also understands the importance of aligning (RED) with cultural moments that resonate globally. Whether through high-profile fashion collaborations, music events, or digital campaigns, she ensures that (RED) remains at the forefront of conversations about global health and social impact. By tapping into the cultural zeitgeist, she is making (RED) more than just a charity—it becomes a movement that people want to be part of.

Another crucial aspect of revitalizing (RED)’s presence is embracing digital innovation. Brown is championing the use of social media, immersive content, and interactive experiences to engage younger generations. By meeting audiences where they are—on platforms like Instagram, TikTok, and beyond—(RED) can maintain its relevance and continue to drive meaningful change.

“Culture is a powerful tool for change,” Brown has said. “When you make people feel something, you make them care. And when they care, they act.”

Through her leadership, (RED) is not only staying visible but also evolving in ways that make its mission more impactful than ever. By blending creativity with purpose, Brown is ensuring that (RED) remains a cultural force for good.

Amplifying global impact through creativity

Under Laura Brown’s leadership, (RED) is harnessing the power of creativity to expand its global impact. By collaborating with some of the most innovative minds in fashion, media, and design, (RED) is transforming the way people engage with its mission. Brown understands that creativity is not just a tool for awareness—it is a catalyst for action.

One of the key ways (RED) is amplifying its impact is through strategic partnerships with brands that have a global reach. By working with companies that share its commitment to fighting preventable diseases, (RED) is able to create products and campaigns that not only generate funds but also spark conversations. These collaborations turn everyday purchases into opportunities for consumers to contribute to a larger cause.

Beyond brand partnerships, Brown is also championing the role of storytelling in driving change. Through compelling visual campaigns, short films, and digital content, (RED) is making the fight against AIDS more personal and urgent. By highlighting real stories of those affected and the tangible impact of (RED)-funded programs, Brown ensures that the message resonates on a deeper level.

Social media plays a crucial role in this strategy. Under Brown’s guidance, (RED) is leveraging platforms like Instagram, TikTok, and YouTube to engage a younger, more digitally savvy audience. By collaborating with influencers, artists, and activists, (RED) is reaching new demographics and inspiring them to take action in creative ways—whether through viral challenges, interactive campaigns, or exclusive content.

Another innovative approach is integrating (RED)’s mission into cultural events and experiences. From high-profile fashion weeks to music festivals, Brown is ensuring that (RED) is present in spaces where creativity thrives. By embedding the cause into moments that people are already passionate about, she is making it easier for individuals to connect with (RED) and contribute to its mission.

“Creativity has the power to move people,” Brown has said. “When you make something beautiful, engaging, and meaningful, you don’t just capture attention—you inspire action.”

Through these creative initiatives, (RED) is not only raising funds but also fostering a global community of changemakers. Brown’s approach ensures that (RED) remains a dynamic force, using the power of creativity to drive real-world impact in the fight against AIDS and other preventable diseases.

Laura Brown’s vision for the future of (RED)

Laura Brown’s leadership at (RED) is driven by a bold vision for the future—one that embraces innovation, inclusivity, and cultural relevance to maximize the organization’s impact. She sees (RED) not just as a fundraising initiative, but as a movement that continuously evolves to meet the challenges of global health crises with creativity and urgency.

A key part of Brown’s vision is expanding (RED)’s reach beyond traditional partnerships. While collaborations with major brands remain essential, she is also looking to engage emerging designers, independent creators, and digital influencers who can bring fresh perspectives to the cause. By diversifying (RED)’s creative network, she ensures that the organization remains dynamic and resonates with a broader audience.

Technology and digital engagement are also central to Brown’s strategy. She envisions (RED) leveraging cutting-edge tools such as augmented reality, interactive storytelling, and blockchain-based fundraising to create new ways for people to contribute. By embracing these innovations, (RED) can make supporting its mission more accessible and engaging for a tech-savvy generation.

Another crucial element of Brown’s vision is fostering a deeper emotional connection between (RED) and its supporters. She believes that people are more likely to take action when they feel personally invested in a cause. To achieve this, (RED) is focusing on storytelling that highlights the real-world impact of its initiatives—showing how every purchase, donation, and campaign directly contributes to saving lives.

Brown is also committed to ensuring that (RED) remains a leader in ethical and transparent fundraising. She is advocating for greater visibility into how funds are used, reinforcing trust among supporters and partners. By maintaining high standards of accountability, (RED) can continue to inspire confidence and encourage long-term engagement.

“The future of (RED) is about more than just raising money—it’s about creating a movement that people feel proud to be part of,” Brown has said. “We want to make giving back something that feels exciting, meaningful, and deeply personal.”

With Brown at the helm, (RED) is poised to enter a new era of impact—one that blends creativity, technology, and cultural relevance to drive meaningful change. Her vision ensures that (RED) remains not only a force for good but also a source of inspiration for generations to come.

Revitalizing (RED)’s presence in global culture

Laura Brown, the Australian-born fashion powerhouse, is bringing her signature wit and editorial brilliance to (RED) as the chair of its Creative Council. With a career that has shaped the pages of some of the world’s most influential fashion magazines, Brown understands the power of storytelling—and she’s using it to reinvigorate (RED)’s presence in global culture.

(RED), the organization co-founded by Bono and Bobby Shriver, has long been a force in the fight against AIDS. But in today’s fast-moving digital landscape, staying relevant requires more than just a mission—it demands cultural resonance. That’s where Brown steps in. She’s injecting fresh energy into (RED), ensuring its message doesn’t just exist but thrives in the worlds of fashion, art, and entertainment.

Her approach? A seamless blend of high fashion and high impact. By collaborating with designers, influencers, and creatives who shape the industry, Brown is making (RED) a must-know, must-support movement. Think limited-edition collections, bold campaigns, and partnerships that turn advocacy into something aspirational.

“Fashion is about emotion, about connection,” Brown has said. “If we can make people feel something, we can make them act.”

From the runways of Paris to the streets of Sydney, (RED) is becoming more than just a cause—it’s a cultural statement. And with Brown at the helm, expect to see its signature red hue woven into the fabric of fashion in ways that are both meaningful and undeniably chic.

Amplifying (RED)’s impact through creative leadership

Laura Brown’s leadership at (RED) isn’t just about aesthetics—it’s about impact. With her deep roots in fashion media and an instinct for cultural relevance, she’s ensuring that (RED)’s message doesn’t just reach audiences but moves them to action. Under her creative direction, (RED) is evolving beyond traditional philanthropy, becoming a dynamic force that seamlessly blends advocacy with the allure of fashion.

Brown’s strategy is clear: leverage the power of storytelling and visual appeal to make giving back irresistible. She’s tapping into the industry’s biggest names—designers, models, and creatives—to craft campaigns that don’t just raise awareness but spark desire. Limited-edition collaborations with luxury brands, exclusive capsule collections, and high-profile editorial features are all part of the plan. The goal? To make supporting (RED) as aspirational as owning the latest must-have handbag.

Her approach is already making waves. By aligning (RED) with the fashion world’s most influential voices, she’s ensuring that the fight against AIDS remains front and centre in the cultural conversation. Whether it’s a bold red accessory on the runway or a viral social media campaign, Brown knows that visibility is everything. And in an industry where trends dictate behaviour, she’s turning (RED) into a movement that people don’t just support—they want to be part of.

“Fashion has the power to shift perceptions and drive change,” Brown has noted. “If we can make giving back feel as exciting as the latest collection drop, we’ve won.”

With her at the creative helm, (RED) is no longer just a charity—it’s a statement. And in a world where fashion is influence, Brown is making sure that influence is used for something truly transformative.