Kendrick Lamar redefines Chanel elegance
Kendrick Lamar brings a fresh perspective to Chanel’s timeless elegance, merging his artistic sensibility with the brand’s iconic style. As a Chanel ambassador, Lamar stars in the latest campaign, showcasing a pair of sunglasses from the Spring/Summer 2025 Eyewear Collection. The frames, meticulously embellished with delicate crystal beads, reflect a fusion of classic craftsmanship and contemporary flair. Captured through the lens of acclaimed photographer Karim Sadli, the visuals highlight Lamar’s understated charisma and the effortless sophistication that defines Chanel’s new season. His involvement signals a bold move for the fashion house, embracing a broader cultural narrative while staying true to its heritage of refinement and innovation.
Inside the Spring/Summer 2025 eyewear collection
The Spring/Summer 2025 Eyewear Collection from Chanel offers a refreshing take on luxury accessories, blending traditional craftsmanship with modern design elements. This season, the collection is characterised by intricate detailing, lightweight materials, and a focus on versatility, making it perfect for the Australian lifestyle where sun-drenched days call for stylish yet functional eyewear.
Signature Chanel motifs, such as the iconic double C logo and quilted patterns, are subtly reimagined across a range of frames. Crystal embellishments, like those seen on Kendrick Lamar’s featured sunglasses, add a touch of understated glamour without overpowering the minimalist silhouettes. The palette leans towards classic tones—think soft golds, deep blacks, and muted tortoiseshells—ensuring each piece remains timeless while still feeling fresh and contemporary.
Shapes vary from oversized square frames to sleek cat-eyes and refined aviators, catering to a wide array of face shapes and personal styles. Lightweight acetate and fine metal constructions ensure comfort and durability, essential for everyday wear under the Australian sun. The collection also introduces subtle gradient lenses and polarised options, offering both aesthetic appeal and practical protection against harsh UV rays.
Chanel’s commitment to sustainability is also evident, with several pieces crafted using eco-conscious materials and production methods. This thoughtful approach aligns with the growing demand among Australian consumers for fashion that not only looks good but also supports a more responsible future.
Whether paired with relaxed coastal outfits or sharp city tailoring, the Spring/Summer 2025 Eyewear Collection encapsulates a spirit of effortless sophistication, inviting wearers to express their individuality while embracing the enduring elegance of Chanel.
Fashion highlights you might have missed
In a week brimming with fashion news, several standout moments deserve a closer look. Sydney’s own Dion Lee unveiled a striking Resort 2025 collection, blending architectural tailoring with fluid, body-conscious silhouettes. The collection, showcased against the backdrop of the Sydney Opera House, reaffirmed Lee’s reputation for pushing the boundaries of modern Australian design.
Meanwhile, Zimmermann continues its global expansion, announcing the opening of a new flagship boutique in Paris. The store, located in the heart of the Marais district, captures the brand’s signature blend of relaxed femininity and sophisticated craftsmanship, offering European shoppers a taste of Australian coastal luxury.
On the international stage, Gucci’s newly appointed creative director, Sabato De Sarno, presented his debut menswear collection in Milan. The collection marked a return to pared-back elegance, with clean lines, muted tones, and a focus on impeccable tailoring—a notable shift from the maximalist aesthetic the brand had embraced in recent years.
Closer to home, Melbourne Fashion Week announced its 2024 program, promising a dynamic mix of runway shows, pop-up events, and industry talks. Highlights include a special showcase dedicated to emerging Indigenous designers, reflecting the growing recognition and celebration of First Nations creativity within the Australian fashion landscape.
In sustainability news, cult-favourite label Aje launched its first fully circular capsule collection, crafted from recycled and biodegradable materials. The initiative is part of the brand’s broader commitment to reducing its environmental footprint, a move that resonates strongly with eco-conscious Australian consumers.
Finally, in beauty crossovers, cult skincare brand Go-To, founded by Zoë Foster Blake, announced a limited-edition collaboration with Australian designer Camilla. The partnership sees Go-To’s best-selling products wrapped in vibrant, tropical prints, blending skincare essentials with a playful nod to resortwear glamour.
These highlights reflect a fashion industry that is increasingly global, inclusive, and mindful—qualities that continue to shape the way Australians engage with style today.
Kendrick Lamar redefines Chanel elegance
Kendrick Lamar, celebrated for his boundary-pushing artistry, brings a fresh and unexpected energy to Chanel’s timeless elegance. As a Chanel ambassador, Lamar steps confidently into the fashion spotlight, showcasing a new interpretation of the maison’s refined aesthetic. His latest appearance sees him styled in a pair of sunglasses from Chanel’s Spring/Summer 2025 Eyewear Collection, a design elevated with intricate crystal bead embellishments that shimmer with understated luxury.
Captured through the lens of acclaimed photographer Karim Sadli, the campaign imagery highlights Lamar’s effortless fusion of streetwear attitude with Chanel’s classic codes. His presence challenges traditional notions of sophistication, offering a modern, gender-fluid take that resonates with today’s fashion-forward audience. The collaboration signals a bold move for Chanel, embracing a broader cultural narrative while maintaining its signature Parisian allure.
Inside the Spring/Summer 2025 eyewear campaign
The Spring/Summer 2025 eyewear campaign captures a mood of effortless sophistication, with Kendrick Lamar at its centre. Shot in a series of pared-back, monochromatic portraits by Karim Sadli, the visuals focus on the interplay between light, texture, and attitude. Lamar wears a standout pair of oversized square frames, their sleek black acetate structure softened by the delicate glint of hand-applied crystal beads — a subtle nod to Chanel’s storied craftsmanship.
The eyewear collection itself leans into a minimalist yet opulent aesthetic, blending clean architectural lines with intricate detailing. Each piece is designed to feel both timeless and distinctly modern, offering versatility for the contemporary woman who values both style and substance. The crystal embellishments, while luxurious, are never ostentatious — instead, they catch the light in a way that feels intimate and personal, perfect for the Australian woman who favours understated glamour over overt flashiness.
Styling for the campaign is deliberately restrained, allowing the eyewear to take centre stage. Lamar’s look — a crisp white shirt layered under a tailored black jacket — mirrors the collection’s ethos: classic foundations reimagined with a fresh, directional twist. The result is a campaign that feels both aspirational and accessible, speaking directly to a new generation of Chanel devotees who appreciate authenticity and individuality.
Key highlights from the Spring/Summer 2025 Eyewear Collection include:
- Oversized square frames with crystal bead detailing
- Lightweight metal aviators with subtle logo engraving
- Cat-eye silhouettes reinterpreted with bold, graphic lines
- Translucent acetate frames in soft, neutral tones
With this campaign, Chanel continues to evolve its visual language, embracing a more inclusive and contemporary vision of luxury — one that feels perfectly in step with the dynamic spirit of Australian fashion culture.
