Collection highlights and design elements

The Pre-Fall 2025 collection from Marques’Almeida delivers a bold reinterpretation of the brand’s signature aesthetic, blending raw-edged finishes with a refined, contemporary sensibility. Central to the collection is the use of denim—oversized, distressed, and reimagined through innovative treatments like patchwork, tie-dye, and frayed hems. These elements create a tactile, lived-in feel that remains polished and directional.

Silhouettes are deliberately off-kilter, with asymmetrical cuts and exaggerated proportions lending a sculptural quality to the garments. Deconstructed tailoring plays a key role, with jackets and trousers featuring unexpected slashes, exposed seams, and layered panels that challenge traditional notions of structure and formality. The interplay between hard and soft textures—such as rigid denim paired with fluid silks or sheer overlays—adds depth and contrast to the overall aesthetic.

Colour choices range from muted earth tones to vibrant pops of electric blue and acid green, injecting energy into the collection while maintaining a cohesive palette. Metallic accents and subtle embellishments appear throughout, offering a sense of urban glamour without compromising the brand’s raw, streetwise edge.

Accessories are minimal yet impactful, with chunky boots, oversized bags, and statement belts reinforcing the utilitarian undertone. Each piece in the collection is designed to stand alone while also contributing to a layered, expressive wardrobe that speaks to individuality and self-expression.

Runway presentation and styling choices

The runway presentation for Marques’Almeida’s Pre-Fall 2025 collection was a visual extension of the brand’s rebellious DNA, staged in an industrial-chic setting that amplified the raw energy of the garments. Models moved through the space with a deliberate nonchalance, their confident strides underscoring the collection’s streetwise attitude. The choreography was fluid and unstructured, allowing the clothing to speak for itself while highlighting the movement and texture of each piece.

Styling choices leaned into the brand’s signature deconstruction, with layered looks that felt both spontaneous and intentional. Oversized denim jackets were thrown over sheer dresses, while asymmetrical skirts were paired with slouchy knits and cropped tops. The juxtaposition of volume and skin created a sense of tension that was both edgy and wearable. Accessories were used sparingly but effectively—chunky boots grounded the looks, while wide belts cinched waists to add shape to otherwise loose silhouettes.

Hair and makeup played a crucial role in reinforcing the collection’s mood. Models sported tousled, undone hairstyles that ranged from wet-look waves to sculptural updos, each tailored to complement the individuality of the outfit. Makeup was kept fresh and minimal, with luminous skin and subtle contouring, but punctuated by bold, graphic eye designs in metallic hues or stark black lines. This contrast between natural beauty and avant-garde detailing mirrored the collection’s balance of softness and edge.

The casting was inclusive and diverse, reflecting the brand’s commitment to authenticity and representation. Each model brought their own energy to the runway, embodying the spirit of self-expression that Marques’Almeida champions. The overall effect was one of controlled chaos—an artful collision of fashion, attitude, and identity that felt distinctly modern and unmistakably Marques’Almeida.

Brand ethos and sustainable vision

At the heart of Marques’Almeida’s Pre-Fall 2025 collection lies a deep-rooted commitment to authenticity and sustainability—principles that have long defined the brand’s ethos. This season, the label continues to challenge the conventions of fast fashion by prioritising mindful production practices and materials that reflect a more responsible approach to design. The collection features a significant use of upcycled fabrics and deadstock textiles, breathing new life into previously discarded materials while reducing environmental impact.

In line with their ongoing sustainability mission, Marques’Almeida has also expanded their use of organic and recycled fibres, particularly in their denim offerings. These eco-conscious choices are not only evident in the fabrications but also in the construction techniques, which favour minimal waste and longevity over mass production. Each garment is crafted with the intention of lasting beyond seasonal trends, encouraging wearers to invest in pieces that are both stylish and sustainable.

The brand’s ethos extends beyond materials to encompass a broader cultural and social awareness. Marques’Almeida continues to champion individuality and self-expression, creating clothing that empowers wearers to embrace their unique identities. This philosophy is reflected in the inclusive sizing and gender-fluid silhouettes that permeate the collection, offering versatility and accessibility to a diverse audience.

Moreover, the label remains committed to transparency and education, often sharing insights into their production processes and sustainability goals with their community. This open dialogue fosters a sense of trust and accountability, reinforcing the idea that fashion can be both expressive and ethical. For Australian consumers increasingly conscious of their environmental footprint, Marques’Almeida’s approach offers a compelling model of how creativity and responsibility can coexist in the modern fashion landscape.

By embedding sustainability into the very fabric of their design process, Marques’Almeida not only delivers a visually striking collection but also a meaningful statement about the future of fashion—one that values purpose as much as aesthetics.

Collection highlights and design elements

The Pre-Fall 2025 collection from Marques’Almeida delivers a bold evolution of the label’s signature aesthetic—raw, rebellious, and unapologetically expressive. This season, the design duo leans into their love of contrast, presenting a lineup that feels both grounded in streetwear and elevated for a global, fashion-forward audience.

Oversized denim takes centre stage, reimagined through patchwork constructions and tie-dye finishes that nod to DIY culture while maintaining a refined edge. The silhouettes are intentionally off-kilter—think asymmetrical layering and deconstructed tailoring that challenges traditional proportions and embraces fluidity.

Texture plays a pivotal role throughout the collection. Frayed hems, distressed finishes, and unexpected fabric pairings create a tactile narrative that feels raw yet considered. The palette moves between washed-out neutrals and saturated tones, offering versatility for the modern wardrobe while staying true to the brand’s experimental DNA.

Each piece is designed with individuality in mind, encouraging wearers to mix, clash, and reinterpret according to their own style. Marques’Almeida continues to champion sustainability, with materials and production methods reflecting a conscious approach to fashion’s environmental impact.

This collection isn’t just about clothes—it’s about attitude, identity, and the freedom to dress without rules. For the Australian fashion set, it’s a timely reminder that edge and elegance can coexist, and that personal expression remains the ultimate luxury.

Beauty direction and runway presentation

The beauty direction for Marques’Almeida’s Pre-Fall 2025 runway was a seamless extension of the collection’s rebellious energy—raw, instinctive, and unapologetically bold. Models stepped onto the runway with luminous, dewy skin that felt fresh and unfiltered, allowing natural textures and tones to shine through. This skin-first approach grounded the overall look, creating a clean canvas for more experimental elements to take centre stage.

Hair was styled with a deliberate sense of undone cool—think tousled waves, wet-look finishes, and sculptural shapes that played with volume and asymmetry. The styling echoed the collection’s deconstructed silhouettes, reinforcing the idea that imperfection can be powerful. For Australian audiences, where effortless beauty is often favoured, this direction felt both relatable and aspirational.

Makeup leaned into graphic statements, particularly around the eyes. Bold liner shapes, unexpected colour placements, and metallic accents added a futuristic edge, contrasting beautifully with the otherwise minimal base. It was a nod to self-expression through beauty—an ethos that resonates strongly with the Gen Z and millennial fashion crowd across Sydney and Melbourne.

On the runway, models moved with a sense of ease and confidence, embodying the Marques’Almeida spirit of individuality and defiance. The casting was inclusive and diverse, reinforcing the brand’s commitment to authenticity and representation. Each model brought their own energy to the presentation, turning the runway into a living, breathing expression of the collection’s ethos.

In a season where many labels are playing it safe, Marques’Almeida’s beauty and presentation choices stood out for their fearless creativity. It’s a visual language that speaks directly to the Australian fashion market—where boldness, authenticity, and a touch of rebellion are always in style.